The initial Axiom Connected website failed to capture the essence of the brand. It encountered several navigation issues, leading customers to struggle with site exploration and comprehending the range of offerings and services that Axiom Connected provides. The recent redesign was undertaken to address these challenges, rectify them, and authentically convey the brand's true identity to its customers.

Before starting the project, interviews were conducted with HR and Sales teams to find out what is important for future partners and new employees, and then personas were formed. These personas served as the basis for the development of hypotheses and value propositions. In addition, a thorough competitor analysis was conducted.

Our intention was to develop a website that introduces the company and highlights the advantages of its offered solutions. The preceding iteration of the website faced multiple issues. Specifically, the pages were perplexing in terms of user experience and did not comprehensively delineate the spectrum of provided solutions. It remained ambiguous what the company offered for both clients and prospective employees.